On May 26 of 2016, Rolex showed its support for the world’s top building exhibition which will be held from May 28 to November 27 in Venice. It is the second of Rolex to act as the cooperative partner and specified watch for Venice Biennale.
Arnaud Boetsch, the image director of Rolex expressed that there were many similarities between architecture and watch manufacture, and they both required functionality and beauty, so they would be practical, convenient and delectable. To reach the highest level in precision and performance, Rolex will try its best to show the wonderful appearances.
Originating from the belief of Hans Wilsdorf, the founder of Rolex a century ago, Rolex watches have become the advanced watches in the world, and based on the pursuit for excellent all the time, the great Oyster cases make the Oyster watches become the first waterproof watches, which are just like grand building left standing.
Just as great architecture that is built by single-eyed architects, outstanding watches are also created by excellent watchmakers. Inspired by the innovative thought and powerful creation, the watches are extraordinary in the the functions and appearances. In 1962, Hans Wilsdorf updated the watch technology to launch the famous Oyster series. Nowadays, with the combination of elegant appearances and exquisite technology, the
replica watches are absolutely functional and remarkable in movements.
At present, the newest office buildings of Rolex are located in Dallas and Milan, and they continue its support for outstanding buildings, which completely reveal the excellence of design and innovation on watches.